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1、美國廣告學專業(yè)都學哪些課程

美國廣告學專業(yè)課程設置側重點：廣告文案寫作，廣告設計，客戶管理等。美國廣告學主要課程學習方向及內容有：

綜合基礎課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的課程：

管理方向(Management track concentration courses)：

Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ；Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

研究方向(Thesis track concentration courses)：

Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research;

Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

美國廣告學分支專業(yè)：

Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will prepare students for careers in art direction or copywriting.

Thesis Track: The thesis track will prepare students for careers in marketing research or education.

美國廣告學專業(yè)就業(yè)情況：

廣告專業(yè)的畢業(yè)生就業(yè)途徑很廣，并不像很多人認為的只能去廣告公司。據tops老師了解，現在越來越多公司直接參與企業(yè)市場形象的建設，有很多大公司的營銷部門都會招收很多廣告人才為企業(yè)的營銷策略和形象建設出謀劃策。而且近幾年電視和網絡的受眾面越來越廣，他們的廣告份額也越來越高，這也刺激了這些行業(yè)對廣告人才的需求。此外廣告在報紙和雜志等期刊的曝光率一直很高，所以出版行業(yè)對廣告人才也有很高需求。

綜合來看，廣告專業(yè)的畢業(yè)生比較常見的就業(yè)單位有各類傳播機構，包括：報社、雜志社、電視臺、廣播臺、專業(yè)的廣告行業(yè)，如廣告公司、策劃公司、公關公司，各大企業(yè)的廣告部、營銷部或是公關部，再就是政府的某些宣傳部門。